The worlds of marketing and networking are increasingly interlinked, as the methods used to promote a brand share a great deal in common with those utilized to build professional relationships. This means that any particular trends which are identified by marketing professionals can often be applied to networking practices, to help ensure that your business reaches out effectively to both consumers and collaborative partners alike.
One of the most prominent marketing and networking trends is the growing emphasis placed on physical interaction, which builds on the foundations laid through social conversations. Embodied by the increasingly popular ‘Social Media Day Meet Up’, it combines traditional and digital networking methods to enable the development of strong and increasingly meaningful business relationships. This means that hosting such an event can be extremely beneficial for your brand and its consumers.
Planning the Social Media Day Meet Up: Three Steps Towards the Ideal Event
With this in mind, what practical steps can you take to ensure that you plan an effective Social Media Day Meet Up for your business? Consider the following: -
Entice Guests to Create a Purposeful List of Attendees: Given the potential benefits of Social Media Day Meets-Ups, it is pivotal that you create an influential and purposeful guest list. This will enable you get the very most from the networking process, and forge potentially lucrative partnerships with competing firms or major industry players. As a way of ensuring that high calibre guests are encouraged to attend, you may want to consider providing contract hire and leasing vehicles to individuals who are faced with a particularly difficult or challenging journey.
Carefully Plan the Logistics of the Event: As the name suggests, social media day events are organized and discussed remotely, which means that individuals from all over the world can participate in the initial conversation. When it comes to planning the physical event, however, distance and geography become pertinent issues that must be addressed in a clear and concise manner. One of the key issues to remember is the importance of professional and organized fleet management, which ensures that traveling guests have a place to park and are able to leave their vehicles in safe hands while in attendance at the event.
Do Not Underestimate the Importance of Spontaneity: When planning any real time physical event, the importance of spontaneity can never be underestimated. This is because unscheduled live events can help to remove the barriers that often exist between unfamiliar individuals, and ultimately create more natural and emotive dialogue. This type of genuine interaction is key to the development of long-standing relationships, whether between professional collaborating partners or lifelong friends. So strive to ensure that your networking event features a number of live and spontaneous activities, which can in turn encourage your guests to enjoy a more fulfilling experience.
The Last Word
Social Media Day Meet Ups are becoming increasingly popular in the corporate world, especially as brands seek to maximise their presence in a real time and viable manner. It is crucial that you pay attention to the physical logistics of your event, however, to ensure that your favoured guests can attend and contribute towards the growth and expansion of your business.