Imagine managing a huge or several exhibition hall, it has always been a headache when you need to grab someone … a bit like ‘needle in a haystack’ distress.
Well, there’s the light at the end of tunnel solving the communication difficulties — Wifarer’s Indoor Positioning System. It works more than just helping you locate someone, but also assists in networking and real time venue analytics. It is a shame that standard GPS systems cannot function indoors; and standard Wi-Fi triangulation technologies only have a location accuracy of 15 – 3o metres, which is not precise enough to navigate in a huge exhibition hall. Then here comes the Wifarer’s Indoor Positioning System. It outperforms the current positioning technologies by refining a location accuracy to an average of 1.3 metres.
- For events managers, this is how it works: download the app at the Android Store, install it in your smartphones and you are almost ready to go. All you need to get Wifarer to work for your event is Wifi and a floor plan. Wifarer pinpoints an attendee’s location on the smartphone screen map; it automatically updates attendees’ location on the screen map as they move. Its online management system allow exhibitors and organisers edit and update information in real time, which also appears on attendees’ smartphones instantly.
- For attendees, Wifarer can help you find out exactly where you are and what you are looking for. Attendees can search by
exhibitor name or category; once they find their destination, just press the ‘take me there button’ and Wifarer will draw a path from the current location to the desired spot, with distance and time estimated to the destination. - More than just positioning, Wifarer supports a dynamic communication channel among organisers, exhibitors and attendees on an interactive map where the exhibitors can post their logo, company description, business offers and so forth, and event organizers can post session schedules, event news, and exhibitor listings.
Another key feature is the real time venue analytics. Wifarer anonymously gather attendees’ smartphone data to produce heat maps and analytics to show how venues are actually being used. It offers significant insights into attendees behaviour in terms of where they go, how long they stay as well as their search & page view data regarding specific exhibitors and categories. Users just need to download it once for free and can use it in any Wifarer certified venues in the world. When you launch the app, it automatically loads the maps, branding and content for your current location, be it in an airport in London, a shopping centre in New York or a conference centre in Hong Kong.
For more information: http://www.wifarer.com/
Hello Mr. Li,
Thank you for writing about Wifarer!
We are curious to know how you heard about us.
Thanks,
Hi,
Thanks for your interest on my website. I heard it from my friend who is also interested in events management, and both of us think this app is quite cool.
I am looking forward to hearing more about what Wifarer has to offer.
Happy New Year!
All the best,
Yang
Jeff,This is a great story, with a terrific msaesge. I just wish all of my hotel and supplier friends would read this article, as it’s msaesge is a wake-up call.So many of our hotel/supplier industry colleagues are unhappy that there aren’t enough planners at industry events, whether they be chapter, regional or national. Yet, to your point, you attend a large conference, and many of them are nowhere to be found while the education sessions are occurring.That challenge may be somewhat driven by the problem of event/education design. But, the first rule of customer interaction excellence is to go where your customers are and engage with them. They just need to get engaged, and get into the conversation.That is why this story, of Megan Maharry, is so heartwarming. She gets it! I actually hope to have a chance to do business with her.Thanks for calling out this topic, I actually plan to write a blog article on this subject as well as I think we need to start shepherding more of our hotel/supplier partners into our discussions.@michaelmccurry
I really like this post Jeff and it is clighenlang me quite a bit. Just how do you market to people’s emotions when you don’t know what they might be? Demographics are easy but what does someone want to get out of an event emotionally or personally, that’s tough. But where there’s a will there must be a way.I think it would be interesting to see event websites addressing the different needs people have. Perhaps our Attend menu could be broken down into Information Gatherer, Information Spreader, Uber Networker, Been there done that’er. Pick one and you get content that speaks to the emotional needs of that attendee.Maybe I’ll try it on my next event and let you know how it goes.
Some truly superb articles on this web site , thankyou for contribution.
I like this web blog it’s a master piece! Glad I detected this on google.