Archives

Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement consulting firm, that helps hotels and their sales managers grow their business and generate more revenue.   When is your marketing campaign the most ineffective use of time, money, and resources for your hotel? When your message only contains your value proposition. Check the …

Know your brand Before you can organise an event for your company you must know things like the target market, where you sit amongst other brands, what your competitors are doing and how people perceive you. If you are an upmarket domestic appliance retailer there’s no point in having an event in the middle of …