The worlds of marketing and networking are increasingly interlinked, as the methods used to promote a brand share a great deal in common with those utilized to build professional relationships. This means that any particular trends which are identified by marketing professionals can often be applied to networking practices, to help ensure that your business …
Read more »Guest Author: Tom Costello is the founder and Principal at iGroupAdvisors. Connect with him on LinkedIn, Twitter, and Google+, or contact him by email. His new book, “Prepare for Liftoff – How to Launch a Career in Sales” is now available. It is often said that hoteliers and restauranteurs are “two years behind the curve” as it …
Read more »
