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Event planning has many moving parts, from scheduling the event date and place to vendor management and community promotions. A lot of work goes into each phase of event planning, most of which can fall onto the shoulders of a solo person or a small team of event planners. Whether you are a seasoned corporate …

The worlds of marketing and networking are increasingly interlinked, as the methods used to promote a brand share a great deal in common with those utilized to build professional relationships. This means that any particular trends which are identified by marketing professionals can often be applied to networking practices, to help ensure that your business …

Organising a meeting that involves staff members from every department in your company  seems like a daunting task. However, if you plan everything carefully, there is no reason it cannot be accomplished without too much fuss. Decide what exactly it is that you hope to achieve. The worst kind of corporate meetings are those where …

Author bio: Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement firm, that helps hotels grow their business and generate more revenue.   I recently returned from delivering my “Mapping the Course” educational workshop at the Inn Development and Management Conference and one of the segments that I covered with the group was prospecting. Prospecting for …

Networking events are a staple in the business world. With so many events reaching out to the same groups of people, event planners must make their events top-notch to have the best chances at success. Here are a few tips to organize a successful business networking event. Add some motivation – Business people often have …

Ah, the business conference room, with its glossy, oversized tabletop, stately seating choices, and overhead florescent lamps glaring down like headlights. For most companies, the conference room is where the magic happens. It’s where the leaders of industry make key decisions, the first impression for clients. and the fate of many businessmen and women are …

Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement consulting firm, that helps hotels and their sales managers grow their business and generate more revenue.   When is your marketing campaign the most ineffective use of time, money, and resources for your hotel? When your message only contains your value proposition. Check the …

Large enterprises are leveraging SaaS to become more nimble and flexible. Software-as-a-Service (SaaS) is a distribution model in which applications are hosted by a third party over a network – typically online – and delivered “as a service” to end users. Web-based email is an everyday example of SaaS. Instead of uploading software to an individual …

Guest Author: Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement consulting firm that specializes in the hospitality and travel verticals.   According to a study released by The Chief Marketing Officer Council, “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it …

Guest Author: Catie Keeler is the primary researcher and writer for mortgagerates.info. Her most recent accomplishments include graduating from the University of North Carolina in Chapel Hill with a degree in business and communications. Her current focus for the site involves a 30 year mortgage and florida mortgage rates.   Online marketing has opened up many new avenues of …